Improving Care. Improving Business.

DeRoyal News & Events

The Greater Knoxville Business Journal's 40 under 40 Program

Chris Wilson, 37, Director of Sales - South Pacific and Canada, DeRoyal Industries Inc.

Chris Wilson’s “culture shock” during his first visit to Asia didn’t last long.

“From that point on, I just had a thirst for learning about different cultures and getting out and interacting and working with people from different countries,” he said. “I like to understand how they conduct business and take that knowledge and build a bridge back to Knoxville.”

His 17-year career at medical device manufacturer DeRoyal Industries Inc. has taken him to five continents, giving him plenty of opportunities to do just that.

“When I started in sales, my original territory was Asia,” he said. “I was a sales rep for Japan, China, Korea, Australia and New Zealand.”

He then promoted DeRoyal’s catalog of what is now roughly 25,000 health care products to hospitals in the Middle East, Africa and Europe while maintaining the South Pacific market.

Since 2011, Wilson has focused on the South Pacific and Canada as the director of sales for those regions.

Wilson first came to work for DeRoyal in 1999, answering phones in the company’s call center after leaving college. Soon after, his supervisor encouraged him to go back to school and get a degree - with DeRoyal’s help - so he could advance within the company into sales and marketing roles.

Wilson heeded the advice and earned an organizational management degree from Tusculum College by working 40-hour weeks and attending night classes.

“I liked having the ability to control my own destiny based on how hard I was willing to work,” he said.

Seven years and two promotions later, he went on to earn a master’s of business administration from the University of Tennessee.

“As far as I know, I’m the only person who ever started at customer service and ended up in sales management,” he said. “The company has really invested in me … and I love going out and spreading the story of how this company started with (founder) Pete (DeBusk) having an idea and making something in his garage and selling it out of the back of his car and making the American dream come true.”

It’s a story that not only resonated with Wilson personally, but with clients across the globe.

“Our business is about six times what it was when I got involved,” he said. “A lot of (that growth) has been because of educating my customer base on how I can help them sustain and develop their business.”

Stevie Hayes, the company’s operations manager for its international division, said Wilson, who has twice received the company’s President’s Club Award for being a top performing sales manager, is a team player who doesn’t forget that DeRoyal’s products improve the lives of the patients and doctors who use them.

“He’s always looking at how he can bring DeRoyal and any community closer,” Hayes said.

Education/Certifications: Bachelor’s degree, organizational management, Tusculum College; Master’s of Business Administration, University of Tennessee

Professional service and recognition: 2012 and 2014 recipient, President’s Club Award

Community service: Supporter, United Way; supporter, American Cancer Society

What do you like to do in your free time?: Spend time with my three boys learning to throw boomerangs around, what we call “acorn wars,” and camping

Family: Sons, Preston, Tyler and Logan

See the full article

DeRoyal President and COO Bill Pittman Announces Retirement

KNOXVILLE, Tennessee, USA (15 February 2016) Bill Pittman, DeRoyal's President and Chief Operating Officer, has announced his plan to retire at the end of the first quarter of 2016, after a career spanning 32 years with the company.  Mr. Pittman will take over the investment property portfolio that he and his father have developed under the brand Pittman Properties.


Mr. Pittman began his career as an account manager, relocating to Columbus, Ohio, where he became DeRoyal's sales trainer and specialist in the territory.  He returned home to the corporate office as a product manager focusing on new product development and went on to serve tenures in the Marketing, OEM and Orthopedic divisions as Vice-President, becoming the company's President in 2009.  In 2010, he was named President and Chief Operating Officer.


Mr. Pittman's prolific career includes spearheading the successful development and launch of hundreds of healthcare products, notably DeRoyal's burn products, surgical accessories, laparoscopic accessories and Continuum, a medical device dispensing, billing and reordering system.  He is also the holder of 7 U.S. patents with others pending at the time of his retirement.


Most significantly, Mr. Pittman focused on expanding DeRoyal's presence internationally, and under his leadership, the company now has sales in more than 70 countries. 


"Being a part of DeRoyal during the last three plus decades has been a life-shaping experience that I treasure," said Mr. Pittman.  "This company knows no boundaries, and what this team of talented and innovative people create every single day served as an inspiration to me.  Even as we evolved to be a global company, we remained rooted right here in East Tennessee and I am very proud of that.  I have had the privilege of a successful and storied tenure, thanks to Pete DeBusk taking a chance on a kid from north Knoxville."


I have had the pleasure of working with Bill for over 22 years and am very appreciative of the value he has brought DeRoyal across so many aspects of our business, said DeRoyals CEO Brian DeBusk.  He will be missed both professionally and personally by the entire management team as he is an integral part of our past and has helped build the foundation for our future.  


Mr. Pittmans retirement will be effective April 1, 2016.

About DeRoyal

Founded in 1973, medical device manufacturer DeRoyal is committed to improving both the clinical quality and economic health of its customers. With 2,000 employees, 2.5 million square feet (~232,000 square meters) under roof, operations in six countries and five U.S. states, and manufacturing assets on three continents, DeRoyal brings value to its customers in several distinct markets; these include surgical devices, unitized delivery systems, orthopedic supports & bracing as well as wound care dressings. Key core competencies include injection molding, device assembly, metal fabrication, converting, electronics assembly, and sterilization services. DeRoyal combines these fundamental manufacturing capabilities with its own unique services and information technology tools to deliver unparalleled value to its customers with a particular expertise in disrupting dysfunctional markets.

For additional DeRoyal product information, please call 1-888-938-7828 within the USA; or +1 865-938-7828 from outside the USA. Visit the DeRoyal website at

University of Tennessee Medical Center plans to expand use of Continuum OR system.

The University of Tennessee (UT) Medical Center, in Knoxville, plans to expand its use of a radio frequency identification system for tracking equipment trays and consumables within all of its 36 operating rooms. The solution, known as Continuum OR, was designed by health-care products company DeRoyal Industries, also based in Knoxville, in partnership with the UT Medical Center. Five of the hospital's ORs are already using the technology to track every item used for each surgery, based on a reading of the RFID tag on that item's wrapper as the tagged packaging is thrown into a trash bin. The UT Medical Center is also considering the use of fixed and handheld readers to perform inventory counts of medical supplies stored on shelves in its operating rooms, and to record which surgical supplies are being used on each patient.

Read entire RFiD Journal Article here.

UT Medical Center Partners with DeRoyal to Improve Efficiencies in Operating Rooms

KNOXVILLE, Tenn., April 22, 2015 (GLOBE NEWSWIRE) -- The University of Tennessee Medical Center and DeRoyal Industries are partnering to bring an innovative supplies tracking system with the potential to revolutionize efficiency and patient safety in the operating room. The system, Continuum®OR, created by DeRoyal and tested and refined at the medical center, uses radio frequency identification (RFID) technology to develop surgery procedure supply lists specific to each surgeon (doctor preference cards), improve inventory management and supply tracking, and enhance quality care.

Continue reading here.

DeRoyal Acquires Saf-T-Glove

DeRoyal Industries, Inc. announced today the acquisition of AMI’s Saf-T-Glove, which is a disposable surgical light cover used in the operating room to allow surgical personnel to manually control the light features while maintaining aseptic technique.

According to company President & C.O.O. Bill Pittman: “With drastic cuts to reimbursement, a consistent message from our hospital customers is that they need solutions that will lower their cost of caring for patients. This acquisition, while a line extension for us, provides our customers with a patented, lower cost option compared to that of our competitors. Our company’s tag line is ‘Improving Care. Improving Business.’ as we firmly believe that we must offer efficacious, yet cost-effective, options for our customers.”

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